EDITIONS

Description about editions like “each year we chose an artist… etc” or something like that

Lawrence Lek - Nøtel Architecture Showroom Model

Name of artist: Lawrence Lek
Title of artwork: Nøtel Architecture Showroom Model
Medium and materials: Print on aluminium
Dimensions: 42.0cm x 59.4cm | 16.53” x 23.39”
Limited edition of: 50
Year created: 2018
Price: 300 GBP

Nøtel is an immersive, two-chapter, multimedia installation by London-based artist Lawrence Lek created in collaboration with electronic musician Kode9 (Steve Goodman). The project installation transforms the gallery into a marketing suite for the fictional Nøtel Corporation, advertising future plans for a global expansion of the hotel chain. The exhibition uses similar conventions of property marketing, including a video trailer and virtual reality, to conjure an image of a future luxury hotel as if it will be developed on site.